Yeah, this page is where I’m supposed to talk about me and my company.
Worn-out boilerplate content that many companies use to display their expertise and alleged value. Years in service. Awards won. Number of “combined” service … all that tedious crap.
Yuk! Gag me with a fork while you’re at it, okay?
But this about page is different than most. Sure, I will talk about what the site’s about. And I will tell you a little bit about myself and how I got to this point.
But that’s not really the thrust behind this so-called “about” page.
Right now, I want to turn your focus on the real hero of this website. Because the entire purpose of this site isn’t about me and my biz.
That’s because …
Re-Channeled is all about you
Yep … you!
Oh, and me, too, as we begin this journey together. So it really is about … us.
Why our content is so valuable to readers like you
State why your audience will benefit from signing up or subscribing for the call to action you offer below.
What do you offer your customers or clients that your competitors don’t? Is there some resistance your prospects might feel to opt-in to your email list, updates, or free ebooks?
This is a great place to put a short bulleted list answering any objections:
- Talk about the problems you are uniquely qualified to solve.
- Talk about what your audience is most interested in.
- Signing up is the answer to the question readers came here searching for in the first place.
Sign up here! This is where your CTA box can go. It should include the most compelling reason to opt-in and a simple email sign-up.
(Note: You can, of course, add more info about the creation of your business or brand below the call to action if needed.)